Have you ever
thought how certain names are originated?
Where does the
name 7up come from? What does it mean?
When you make assumptions or tentative associations,
you can use the following language:
It sounds like...
It reminds me of...
It suggests...
It makes me think of...
It could be...
It may be...
For example: “The name 7up reminds me of the seven
days in a week.”
Read the following article
about the 7up history and discuss the questions below. Use the language above
for TENTATIVE ASSOCIATIONS whenever possible.
7 Up was created by Charles Leiper Grigg, who
came up with the formula for a lemon-lime soft drink in 1929. The product,
originally named "Bib-Label Lithiated Lemon-Lime Soda", was
launched two weeks before the Wall Street Crash of 1929.
The public quickly developed a taste for the
soda. As it grew more and more popular, the original name was traded in for
something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known
as 7UP. Although the origin of the name is unclear, it is believed that it
comes from the seven main ingredients in the drink.
Always at the frontier of taste and pop
culture, 7UP was also among the first sodas to introduce sugar-free and
caffeine free options. Through the years, adsfeatured everything from a mascot named Spot, to Fido Dido to the
"Make 7UP yours" tagline. However, the most successful campaign was
in 1967, when 7UP brought the phrase UNCOLA into popular culture,symbolizing being true to yourself and
challenging the status quo.
Adapted
from 7up.com and wikipedia.com
Questions:
1.What do you think of the drink’s original name?
2.Why was it changed?
3.What is a possible explanation for the name 7up?
4.What does the tagline “Make 7up yours” mean to you?
5.What does the phrase “the Uncola” represent?
7up commercial
Complete the following chart about certain preferences that men and
women may have.
“THE MALE MIND v.
THE FEMALE MIND”
1.What kind of car do men like?
1.What kind of car do women like?
2.What could a fireplace represent to men?
2.What could a fireplace represent to women?
3.What kind of TV show do men enjoy watching?
3.What kind of TV show do women enjoy watching?
4.What is the perfect pet for men?
4.What is the perfect pet for women?
A)Whatch the 7up commercial
and discuss the questions below:
1.Does the ad agree with your ideas about the male and the female mind? 2.What do the following mean?
-Pink truck
-Fireplace to grill meat.
-Food show host tackled by football player.
-Cat that barks.
B)Put the script lines in order. Then watch
the ad again to check your work.
Man:
Anything.
Woman:But
with just 10 calories, so we now both get what we want.
Off
Voice:Get both.
Woman: We
never saw eye to eye on anything.
Off
Voice: New 7up ten, great taste, 10 calories.
Man:
Both.
Woman: We
couldn't be happier.
Man: Then
we discovered the new 7up 10 has all the great taste of 7up
VOCABULARY:
“See eye to eye” =
agree
ACTIVITY
VERSION FOR GROUPS
Brainstorming, Discussion,
Reading and Video Activity
Language
Functions: Tentative associations, explaining meanings, agreeing and voting for
a choice.
Part 1 :
Brainstorming segment A – small groups
1) Share ideas: Make suggestions
or say anything that comes to mind to answer the question below. There are no
right or wrong comments. This is a free association exercise. You have 8
minutes to come up with a list of at east 15 possible answers. Every idea is
welcome. No criticism or judgement, please!
QUESTION:Where does the name 7up come from?
What
does it mean?
Language to
use: Tentative Associations
It sounds like...
It reminds me of...
It suggests...
It makes me think of...
It could be...
It may be...
2)Class discussion: Share your list
with the other groups. Write all ideas from each group for everyone to see – on
a board, flipchart, etc.
Vote and select the top 5 answers.
Language to
use: Selecting & Voting
I’m for......the idea about...
I vote for......the theory of...
I agree with......the one about...
I choose......the explanation about...
Part 2 : Reading
and Discussion segment
Read the following article
about the 7up history and discuss the questions below. Use the language above
for TENTATIVE ASSOCIATIONS whenever possible.
7 Up was created by Charles Leiper Grigg, who
came up with the formula for a lemon-lime soft drink in 1929. The product,
originally named "Bib-Label Lithiated Lemon-Lime Soda", was
launched two weeks before the Wall Street Crash of 1929.
The public quickly developed a taste for the
soda. As it grew more and more popular, the original name was traded in for
something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known
as 7UP. Although the origin of the name is unclear, it is believed that it
comes from the seven main ingredients in the drink.
Always at the frontier of taste and pop
culture, 7UP was also among the first sodas to introduce sugar-free and
caffeine free options. Through the years, adsfeatured everything from a mascot named Spot, to Fido Dido to the
"Make 7UP yours" tagline. However, the most successful campaign was
in 1967, when 7UP brought the phrase UNCOLA into popular culture,symbolizing being true to yourself and
challenging the status quo.
Adapted
from 7up.com and wikipedia.com
Questions:
1.What do you think of the drink’s original name?
2.Why was it changed?
3.What is a possible explanation for the name 7up?
4.Did anyone come close during the brainstorming
session?
5.What does the tagline “Make 7up yours” mean to you?
6.What does the phrase “the Uncola” represent?
Part 3 : Brainstorming
B and Pre-watching Segment
Get in one of two groups: MALE STUDENTS or FEMALE STUDENTS and come up
with the 3 answers requested in the chart. Follow the instructions for
Brainstorming A, and first say anything that comes to mind. Finaly, vote for 3
final answers.
Chart for female
students: “THE MALE MIND”
1.What kind of car do men like?
a)..........................................
b)..........................................
c)..........................................
2.What could a fireplace represent to them?
a)..........................................
b)..........................................
c)..........................................
3.What kind of TV show do they enjoy watching?
a)..........................................
b)..........................................
c)..........................................
4.What is the perfect pet for them?
a)..........................................
b)..........................................
c)..........................................
Chart for male
students: “THE FEMALE MIND”
1.What kind of car do women like?
a)..........................................
b)..........................................
c)..........................................
2.What could a fireplace represent to them?
a)..........................................
b)..........................................
c)..........................................
3.What kind of TV show do they enjoy watching?
a)..........................................
b)..........................................
c)..........................................
4.What is the perfect pet for them?
a)..........................................
b)..........................................
c)..........................................
Share your ideas with the class, discuss and compare notes. Remember
being sensitive to everyone.
Part 4 : Watching
and Discussion Segment
A)Whatch the 7up commercial
and discuss the questions below:
1.Does the ad agree with your ideas in the second brainstorming segment? 2.What do the following mean?
-Pink truck
-Fireplace to grill meat.
-Food show host tackled by football player.
-Cat that barks.
B)Put the script lines in order. Then watch
the ad again to check your work.
Man:
Anything.
Woman:But
with just 10 calories, so we now both get what we want.
Off
Voice:Get both.
Woman: We
never saw eye to eye on anything.
Off
Voice: New 7up ten, great taste, 10 calories.
Man:
Both.
Woman: We
couldn't be happier.
Man: Then
we discovered the new 7up 10 has all the great taste of 7up
There are many ways of
greeting people in English, both formal and informal. you need to be careful
about using informal expressions with people you do not know well or those with
a higher rank than yours.
GREETING
-INFORMAL
Hi
Hey, how's it going?
What's up?
Good to see you.
How are things (with you)?
How’s it going?
How’s life been treating you?
GREETING -
FORMAL
Good morning
Good afternoon
Good evening
How are you?
It's good to see you.
GREETING
SOMEONE YOU DON’T SEE OFTEN -INFORMAL
How come I never see you?
Such a long time!
Long time no see.
Where have you been
hiding?
It’s been ages (since we last met).
What have you been up to (all these years)?
GREETING SOMEONE YOU DON’T SEE OFTEN -
FORMAL
How have you been?
It has been a long time.
It’s been too long.
It’s always a pleasure to see you.
How long has it been?
I’m so happy to see you again.
Reading
Read the article and answer the questions that follow.
Modern etiquette:
international greeting customs
By Pamela
Eyring (Reuters Life!)
In business, the first thing we do when we
meet someone is shake hands.
While it
seems simple enough, this "first impression" greeting sends a
powerful message about you and your respect for others.
For the
most part, the western-style handshake is the accepted form of greeting in
the international business world. However, the manner in which it is
performed varies from country to country.
When
doing business outside the United States, make sure you shake hands with
everyone you greet and greet everyone in the room. Failure to do so is
considered a rejection of those you omitted, and will be noticed.
Also, be
sure to shake hands upon arrival and departure.
When
meeting associates in the U.S. a firm handshake is preferred but when
traveling abroad it's a different story. Here are a few ways you might be
greeted by others when doing business abroad:
JAPAN -
Both handshaking and bowing are accepted forms of greeting in international
business circles so take your lead from the person you are meeting. If
shaking hands, do so lightly. If you are greeted with a bow, respond by
bowing in kind.
RUSSIA -
Russians usually use a firm handshake when meeting a guest. If you've met the
person before don't be surprised if the greeting includes a hug. Russian men
customarily kiss their guest's cheeks (men and women alike) while women
reserve such intimacies for other Russians and simply shake hands with
foreigners.
EUROPEANS
- While their handshake is the western style, eastern and western Europeans
re-shake hands whenever they are apart for a period of time. For example, it
is considered polite to shake hands when you leave for lunch and when you
return.
ARAB
COUNTRIES - Male friends may embrace and kiss each other on both cheeks
following a light and lingering handshake. They also stand very close to one
another when talking. If you are a non-Arab woman traveling to an Arab
country, let the man offer his hand first because some Muslim men do not
shake hands with women. Many Arab business women who often travel to Western
countries shake hands with men and women. Let her offer her hand first.
